Premium user acquisition.
Tailored to your needs.
Trusted for 21 Years.

Mars Media Group performance helps mobile apps acquire high-quality users through exclusive supply partnerships and proprietary technology. With 21+ years of experience, we are an investment unit actively seeking the freshest ideas, delivering the users you cannot reach on your own.

All campaigns are fully managed and tailored to your specific goals.

Talk to a UA Expert See our approach →

Experience

21+ Years in Mobile UA

Traffic Quality

Premium Sources, Fraud Protected

Supply Partners

8+ Exclusive Direct Relationships (incl. Amazon)

Technology

Proprietary RTB, CTV, Audio

Why choose Mars Media Group performance?

The Mars Media Group Performance difference

Advanced targeting

Reach exactly who you need

Reach your ideal users through advanced targeting capabilities. Our direct partnerships enable interest-based, geographic, demographic, and behavioral targeting that standard channels simply cannot match.

Direct partnerships

Users you cannot reach elsewhere

We deliver premium traffic from active app installers through exclusive supply partnerships built over 21 years. Access diverse, high-quality audiences while our MarsShield technology protects you from the fraud that plagues the industry.

Fraud prevention

Your budget protected

Fraud is common in the UA industry. MarsShield, our multi-layer fraud prevention system, actively prevents it so your budget goes to real users, not bots. Real-time IVT filtering, bot detection, and post-attribution analysis keep your campaigns clean.

Fresh users

Truly incremental audiences

Access users who do not have Facebook or TikTok accounts. These “fresh” users are truly incremental to your existing campaigns, helping you scale beyond the ceiling of standard UA channels.

Our premium traffic sources

Direct access to premium inventory

Access users you cannot reach elsewhere, protected from industry-common fraud.

Most networks buy inventory through exchanges and resell it to you. You are getting the same traffic everyone else gets.

We built direct relationships over 21 years. These partners work with us, not with aggregators. That means access to high-quality, active users your competitors cannot reach.

Partner Audience Why it matters
Reddit 200M+ daily impressions, engaged communities Fresh users without FB/TikTok accounts
Amazon Massive e-commerce audience High-intent users, premium inventory
Opera Browser Africa, Southeast Asia dominance Emerging market scale at efficient CPIs
Yandex Ads Russia, Turkey (100M+ users) Hard-to-reach geos others cannot access
Castify.ai Millions of CTV households Owned O&O inventory, multiviewer reach
NewsBreak US news audience segments High-intent users by content vertical

Additional partners: NextDoor, OneFootball, Moovit, and 20+ trusted external traffic sources via our in-house DSP.

Our Approach

How we work
with you

Fully managed campaigns tailored to your specific goals.

Mars Media Group performance works with clients flexibly according to the needs of each client. All campaigns are fully managed by our expert team. We handle the technical challenges, including MMP integration, BI setup, dashboards, and even working with incomplete or inconsistent reporting data. We position ourselves as a partner that provides technical guidance and works with whatever data the client provides.

Our service approach

We do not force you into a one-size-fits-all approach. Instead, we analyze your goals, your app category, and your risk tolerance to design the optimal partnership structure. Our team manages every aspect of your campaigns:

  • Complete campaign management from setup to optimization
  • Technical integration support (MMP, BI, Dashboards)
  • Working with incomplete or inconsistent client data
  • Technical guidance throughout the partnership
  • Dedicated team support for ongoing optimization

What we handle for you

  • Technical integration and MMP setup
  • Data reconciliation and reporting
  • Creative optimization
  • Fraud prevention and traffic quality
  • Ongoing campaign optimization

Our process

What to expect when working with Mars Media Group performance:

1

Discovery Call

We learn about your app, goals, current UA mix, and challenges.

2

Custom Proposal

We recommend the optimal approach and supply strategy.

3

Integration & Launch

Technical setup with your MMP, campaign configuration, creative review.

4

Optimization & Scaling

Ongoing performance management with dedicated team support.

Talk to us about your goals
Solutions

Mobile user acquisition

Expert UA services delivering premium traffic through exclusive supply partnerships.

  • The Mars Media Group approach (expert services + premium inventory)
  • Our fully managed service (campaigns tailored to your needs)
  • Our supply partners (summary with links)
  • Optimization capabilities (MarsEngine)
  • Fraud prevention (MarsShield)
  • Attribution integration (AppsFlyer, Adjust, Singular, Kochava, Branch)
  • Case studies (relevant mobile cases)
  • Getting started (process and timeline)

Connected TV user acquisition

The only UA partner with owned CTV inventory.

  • What is CTV UA? (Connected TV for app user acquisition)
  • Why this matters (no other UA network offers this)
  • How Castify.ai works (owned & operated CTV apps)
  • Why CTV for UA (multi-viewer impressions, brand + performance)
  • Targeting capabilities
  • Case studies (CTV-specific)
  • Getting started

Web performance campaigns

Drive leads, signups, and conversions on desktop and mobile web.

  • Campaign types (CPL, CPA, CPC)
  • Traffic sources
  • Optimization & reporting
  • Fraud prevention
  • Getting started
Technology

MarsEngine Technology platform

Proprietary technology built over 21 years.

Other networks say AI-powered optimization. We have MarsEngine: named, proprietary technology trained on 21 years of performance campaign data. As part of an AdTech group with diverse activities, we have built self-developed technologies in programmatic advertising management (RTB), CTV, and Audio.

01

MarsEngine: Programmatic intelligence

  • Proprietary RTB (Real-Time Bidding) platform
  • Real-time bidding across 10,000+ sources
  • Automatic placement scoring and budget allocation
  • Machine learning models trained on two decades of data
  • Continuous optimization without manual intervention
02

MarsBid: Price optimization

  • Dynamic CPI/CPA bidding in real-time
  • Reduces your costs while maintaining quality
  • Competitive intelligence layer
  • Margin optimization for sustainable scaling
03

MarsDMP: Audience intelligence

  • Proprietary Data Management Platform
  • First-party data activation
  • Audience segmentation and lookalike modeling
  • Cross-campaign insights and learnings
04

Castify.ai: CTV technology

  • Owned Connected TV inventory
  • Builds, distributes, and monetizes OTT apps
  • Available on every major CTV platform
  • Unique channel for mobile app UA
05

Audio Capabilities

  • Audio advertising technology
  • Emerging channel for user acquisition
  • Part of diversified AdTech offerings
06

MarsShield: Quality protection

  • Real-time IVT (Invalid Traffic) filtering
  • Bot detection and blocking
  • Post-attribution fraud analysis
  • Integration with major verification vendors
  • Multi-layer protection at every stage
07

Reporting & analytics

  • Real-time dashboards
  • Custom reporting by placement, geo, creative
  • API access for enterprise clients
  • Full transparency into performance

Ready to grow?

Contact us

Technology with a name. Technology with a track record. Proprietary systems that demonstrate our professionalism and high capabilities.

Fraud protection

MarsShield: Your budget protected

Fraud is common in the UA industry. We actively prevent it so your budget goes to real users, not bots.

Mars Shield

Multi-Layer Protection

  • Real-time IVT (Invalid Traffic) filtering
  • Bot detection and blocking before attribution
  • Post-attribution fraud analysis and reconciliation
  • Integration with major verification vendors
About Us

21+ Years of mobile UA excellence

Experience, stability, and technology you can trust.

Our history

Since 2005, Mars Media Group performance has been helping mobile apps acquire users. We have survived and thrived through every major industry shift: the rise of smartphones, the app store era, programmatic advertising, privacy changes, and more. That experience is rare in adtech.

Part of Mars Media Group

Mars Media Group performance is part of Mars Media Group, a diversified AdTech company. We are an investment unit actively seeking the freshest ideas in the industry. This gives our clients security: we have the resources to scale with your success, and we will be here for the long term.

Our technology investment

We are not just a sales organization reselling other companies' technology. We have invested in building proprietary systems: MarsEngine for programmatic optimization, Castify.ai for CTV, and audio advertising capabilities. This demonstrates our commitment to the industry and our technical capabilities.

Our team

Dedicated customer success managers, BI analysts, and media buyers assigned to your campaigns. Our technology optimizes 24/7. Our humans ensure you exceed KPIs.

Get Started

Let us build your UA strategy

Tell us about your app and goals. Our team will analyze your current UA mix and identify opportunities to reach premium audiences through our exclusive inventory and fully managed approach.

What to expect:

30-minute discovery call

Analysis of your current UA channels

Custom recommendations for supply partners and approach

Proposal tailored to your specific needs

Ready to reach new users?

Tell us about your app and goals. Our team will analyze your current UA mix and show you how our exclusive supply partnerships and fully managed approach can deliver users your competitors cannot reach.

Talk to a UA Expert